Strategic Plan
Pure Earth’s Strategic Frameworks on Lead and Mercury through 2030
As a leading global non-profit addressing toxic pollution, in 2020 we decided to sharpen our focus in the next decade and increase our impact with a new strategic direction. Our teams have piloted multiple approaches, built extensive networks and have accumulated much experience in how to cleanup and prevent further exposures to toxins with limited resources/in resource-constrained environments. In 2023, we updated the frameworks for our two major program areas.
Strategic Framework for Lead
The goal of Pure Earth’s Global Lead Program is to measurably and sustainably reduce lead pollution and poisoning in countries where we work, and to encourage and enable increased action by other stakeholders in the global health and development sphere.
Strategic Framework for Mercury
Pure Earth’s Global Mercury Program strategy focuses on decreasing mercury emissions to the environment from the main source of pollution- artisanal and small-scale gold mining (ASGM)—and reducing human exposures with an emphasis on the most severely affected populations, namely miners and surrounding communities.
