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About Pure Earth Mexico

Pure Earth Mexico has developed high-impact country programs to eradicate the use of lead glazes in Mexican pottery. We work closely with potter communities, restaurateurs, companies, and opinion leaders to protect this ancient tradition and find sustainable solutions for lead-poisoning prevention in Mexico.

The Challenge

Lead poisoning in Mexico is a major problem. It affects many aspects of society. According to the 2019 National Health Study, ENSANUT, almost 20 percent of children have lead levels in blood at dangerous levels. In some states close to 50 percent are affected. It is the poor who suffer the most. Lead at these levels causes permanent brain damage in babies.

Leaded Pottery

In Mexico, the main source of lead poisoning is the glaze used in artisanal Mexican pottery. These pots, an iconic Mexican tradition, are usually made in small, family-run kilns, often by indigenous communities. The lead is used in the glaze to prevent liquids from leaching and to give color and shine. Lead poisoning is a serious problem in the homes of these artisans as well as their customers, where very high levels of lead in soil and blood can be found.

The solution is straightforward. They can transition to using lead-free glaze, which is similarly priced and has a similar appearance. Training is needed to change to that glaze, as there are important differences in technique, and changes in glaze sourcing. Some kilns may need to be upgraded, and the areas surrounding the converted kilns need to be remediated.

By supporting Pure Earth Mexico, you contribute to preserving a rich cultural heritage while ensuring the health and well-being of future generations. The smiles of children growing up free from the dangers of lead poisoning and the pride of potter families continuing their craft safely are at the heart of our mission. Together, we can eliminate the devastating effects of lead poisoning and empower communities to thrive with sustainable, lead-free practices. Join us in our mission to protect lives and uphold the tradition of Mexican pottery in a safe and sustainable way. Change requires a concerted effort from many sectors.

Get to know CREA;  a specialized website for potters who want to transition to lead-free pottery.

Country Programs

Crea thumbnail
CREA

A specialized website for potters who want to transition to lead-free pottery. This project aims to digitalize and revolutionize traditional pottery practices in Mexico by introducing safe and sustainable techniques. Through a combination of innovative methods and creative design, we strive to eliminate the use of lead in pottery production, promoting environmental and public health. By introducing new lead-free pottery techniques, we focus on sustainability and environmental responsibility while raising awareness of potters’ health.

Sin Plomo en la Mesa
SIN PLOMO EN LA MESA

With Sin Plomo en la Mesa we invite restaurants, businesses, and civil society organizations to join Mexico’s lead solution efforts by promoting and using lead-free ceramics through the program. This certification guarantees that their pottery is lead-free and helps promote that businesses use lead free pottery, contributing to a healthier and more sustainable future. By choosing lead-free pottery, establishments show their commitment to the well-being of their customers and the artisans who craft these pieces.

Circulos Mujeres
Women's Pottery Circles

Our program supports groups of women in pottery communities to start producing lead-free ceramics, integrating innovative methods and creative designs to eliminate the use of lead in pottery production. This ensures both environmental and public health, emphasizing the importance of safe and sustainable practices. With a focus on women’s health we aim to keep their work place safe for the potters and their families. The program also strengthens community bonds, provides technical training, financial education, and fosters entrepreneurial ventures.

Lead Testing Types
Lead Testing

We are committed to identifying and eliminating all potential sources of lead exposure. Our comprehensive lead testing program involves investigating any potential lead exposure factors like food, pottery, and various sites to detect where lead contamination can be found. We also conduct blood lead level tests on individuals to assess and address exposure risks directly. This approach allows us to address the problem comprehensively, ensuring that with investigation about lead exposure, communities can be informed and protected from the harmful effects of lead exposure.

Projects

Ongoing Projects:

Completed Projects:

    • Canada Funding
For everybody’s health (1)

Artisans and Restaurateurs for a lead free table.

 

Córdoba #234, Roma Norte, Cuauhtémoc, Ciudad de México.

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Our Team
AGUSTIN GAMA

Country Director
[email protected]

JESUS MALDONADO

Director of Operations
[email protected]

NETZY PERALTA

Programs Director
[email protected]

CARMINA JURE CADERÓN

Institutional Development Coordinator
[email protected]

ELISSA MARIE RASCÓN

Communications Coordinator
[email protected]

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