During this year’s ILPPW campaign, Pure Earth Bangladesh focused on enhancing the visibility of Pure Earth Bangladesh’s grassroots initiatives and underscoring evidence-based solutions through an online campaign and a photography exhibition.
On October 25, 2023, in collaboration with the Department of Environment (DoE) and the Directorate General of Health Services (DGHS), Pure Earth Bangladesh inaugurated a three-day photography exhibition titled “Solve Lead Pollution, Save Future Generations” at Shilpakala Academy, Dhaka.
Attended by over 300 people, the exhibition featured photographs illustrating Pure Earth’s five-phase solution to lead pollution and employed an X-ray fluorescence (XRF) machine to demonstrate lead contamination in consumer products. The exhibition prompted key stakeholders, including Ms. Razinara Begum and Mohammod Solaiman Haider from the Department of Environment (DoE), and Anwar Sadat from the Directorate General of Health Services (DGHS), to emphasize the importance of prevention, awareness, and multi-sectoral collaboration.
The event garnered coverage from 10 media outlets, including prominent platforms such as Dhaka Tribune, Prothom-Alo, and Samakal.
Concurrently, a 20-day social media campaign on Facebook and Twitter channels reached over 760,000 people, with about 40,000 virtual engagements and 950,000 impressions. Embracing the ILPPW slogan, “End Childhood Lead Poisoning,” the campaign called for unified efforts from governments, civil society, health partners, and industries to address and solve lead pollution issues.